client

The nation; more than 2,400 YMCAs are the largest not-for- profit community service organizations in America, working to meet the health and social service needs of nearly 18 million men, women, and children in 10,000 communities across the country. YMCAs are for people of all faiths, races, abilities, ages, and income.

challenge

Develop an effective marketing campaign that focused on membership retention and recruitment.

solution

Roberson Design conducted a communications audit of YMCA staff, members, and potential members and subsequently developed a marketing program and marketing collateral based on the market research. Collateral included pocket folder, fact sheets, direct mail campaign (postcard), and an informational brochure.