client

The DC economy was devastated after September 11. Tourism and the hospitality industries were severely impacted. In response, the Department of Labor organized JobFest, DC, in an effort to stimulate hiring in the Washington, DC, metropolitan area.

challenge

Produce an effective marketing campaign with no time to spare.

solution

Roberson Design, an SBA 8(a) company that's LSDBE certified, quickly turnaround marketed print collateral that promoted JobFest, DC, with the local transit authority. The campaign consisted of posters for the bus system and backlit duo trans for the metro subway system. These promo materials help generated more than 2,000 attendees and participating employers at JobFest, DC, 1 & 2.