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Excerpts from Cracking the Corporate Code

Bridgette Heller got used to standing up for herself in arguments with a fiercely independent father. Although he died when she was 11, his fighting spirit lives on within her and has served her well, Heller worked hard to win a scholarship to Northwestern's Medill School of Journalism, but in her senior year she decided she didn't want to be a journalist. She had learned most journalists don't get paid very much, and, even worse, many never get to voice their own opinions. She simply picked up the telephone and asked Northwestern to switch her to the college of arts and sciences and to transfer her full scholarship there as well. They agreed! "You start out and you really don't think about it, you just do it. You don't stop to think, 'Oh, I can't do that,' The worst anyone can say is no."